Community Outreach Tracking Reference — BUY-3321
Overview
Track community referral traffic from Reddit and Hacker News to measure the success of Exp 2: Developer Community Outreach.
UTM Parameter Conventions
Source Values
| Source | Description |
|---|
reddit | Reddit.com referrals |
hackernews | Hacker News referrals |
community | General community channel (fallback) |
Medium Values
| Medium | Description |
|---|
social | Organic social media posts |
comment | Comments in existing threads |
reply | Direct replies to questions |
Campaign Values
| Campaign | Description |
|---|
buy3321 | Singapore growth experiments (this initiative) |
Content Values (by post/topic)
| Content | Source File | Description |
|---|
r_sg_price_compare | reddit_singapore_posts.md | Post 1: Price comparison across SG e-commerce |
r_sg_price_drop_tracking | reddit_singapore_posts.md | Post 2: Price drop tracking strategies |
r_sg_electronics_deals | reddit_singapore_posts.md | Post 3: Electronics deal finding |
r_sg_grocery_comparison | reddit_singapore_posts.md | Post 4: Grocery price comparison |
r_sg_carousell_tips | reddit_singapore_posts.md | Post 5: Carousell authenticity tips |
r_sg_never_pay_full | reddit_singapore_posts.md | Post 6: Never pay full price thread |
r_sg_cashback | reddit_singapore_posts.md | Post 7: Cashback strategies |
r_sg_where_to_buy | reddit_singapore_posts.md | Post 8: Where to buy in Singapore |
hn_shopping_agents | hackernews_posts.md | HN: Shopping agents discussion |
hn_mcp_retrieval | hackernews_posts.md | HN: MCP retrieval strategies |
Tracking URLs
Landing Pages
- Homepage:
https://buywhere.ai/?utm_source={source}&utm_medium={medium}&utm_campaign=buy3321&utm_content={content}
- API signup:
https://buywhere.ai/api-keys?utm_source={source}&utm_medium={medium}&utm_campaign=buy3321&utm_content={content}
- Docs:
https://docs.buywhere.ai/?utm_source={source}&utm_medium={medium}&utm_campaign=buy3321&utm_content={content}
Reddit Monitoring
Target Subreddits
- r/Singapore — General Singapore discussions
- r/singaporehackers — Tech/startup community
- r/LocalLLaMA — AI agent developers
- r/ClaudeAI — MCP/AI assistant users
Posting Guidelines
- Authenticity first — Reddit communities detect advertising immediately
- No direct links in initial posts — Share insights, then mention BuyWhere naturally if relevant
- Wait for questions — Only share when someone asks about price comparison/shopping
- Disclose if asked — If directly asked, be honest about affiliation
- Track via referrer — UTM params not needed in posts; use referrer header for attribution
Hacker News Monitoring
Target Threads
- "Ask HN: Who is hiring?" — Jobs that mention AI/shopping
- "Show HN" — New product launches
- Regular threads about AI agents, shopping, e-commerce
Posting Guidelines
- Technical depth — HN appreciates detailed, technical content
- Share case studies — The MCP-powered shopping agent case study works well
- Engage in comments — Answer questions authentically
- Don't spam — One thoughtful comment per thread maximum
Success Metrics
| Metric | Target | Current |
|---|
| Qualified signups from community | 50/month | TBD |
| Spam reports | < 5% | TBD |
| Time-to-first-API-call | < 7 days | TBD |
Monthly Review Checklist