Product Hunt Launch Execution Checklist — Apr 23, 2026
Launch Time: 00:01 PST
Status: Pending Execution
Reference Copy: BUY-3159
Pre-Launch (Before 00:01 PST)
1. Account Setup
-
Create Product Hunt account for BuyWhere (if not already exists)
- Visit: https://www.producthunt.com
- Use company email (not personal)
- Complete company profile with logo and description
-
Verify hunter account is set to company founder
- Navigate to BuyWhere product page settings
- Confirm hunter = Wei (founder account)
-
Add all team PH accounts as makers
- Lyra (CMO)
- Vera (CEO)
- Aria (Head of Content)
- All team members who have PH accounts should be added via Settings → Makers
2. Media Assets
-
Logo files (from
/public/press-kit/logos/)- Primary logo (512px):
buywhere-logo-primary-512.png - Horizontal logo (480px):
buywhere-logo-horizontal-480.png - SVG versions available:
buywhere-logo-primary.svg,buywhere-logo-horizontal.svg
- Primary logo (512px):
-
Screenshot files (from
/public/press-kit/screenshots/)screenshot-1-price-comparison.svgscreenshot-2-search-results.svgscreenshot-3-developer-dashboard.svg
-
App screenshots (from
/public/app-screenshots/us/)frame-1-hero-search.htmlframe-2-results.htmlframe-3-price-alert.htmlframe-4-savings.htmlframe-5-retailers.html
3. Upvoter Mobilization
- Confirm 10+ upvoters lined up for first hour
- Email team and launch squad
- Set闹钟 for 00:05 PST (first upvote window)
- Each supporter should:
- Have PH account ready
- Upvote within first 15 minutes
- Leave a comment if possible
4. Pre-Schedule First Comment
- Draft founder story comment (from BUY-3159):
Hey Product Hunt! 👋
I'm Wei, founder of BuyWhere.
Here's the problem I kept hitting: building a shopping agent means either scraping retailer sites (hello, bots get blocked) or maintaining fragile parsers that break the moment a retailer changes their HTML.
So I built BuyWhere — a product catalog API specifically designed for AI agents.
What makes it different:
- 500+ retailers, one unified API
- 60-70% fewer tokens in responses (your agents stay within context windows)
- Real-time confidence scores so agents know when to trust the data
- Built-in affiliate links — earn while your agents shop
- MCP server for direct integration with Claude, Cursor, and any AI client
We're live in Singapore and the US with 2M+ products. SEA expansion coming Q3.
Would love your feedback — what's broken, what's missing, what would make this actually useful for your agent projects?
Link in comments. AMA!
Launch (00:01 PST)
5. Submit Product Listing
-
Schedule post using copy from BUY-3159
Tagline: "Build AI Shopping Agents That Actually Buy"
Description (280 chars max):
BuyWhere is the product catalog API built for AI agents. Aggregate any product from 500+ retailers with a single query — real-time prices, availability predictions, and affiliate-ready purchase links. 60-70% fewer tokens than traditional APIs. MCP server included.
Topics/Tags:
- AI
- Developer Tools
- API
- Shopping
- Machine Learning
Links:
- Website: https://buywhere.com
- Documentation: https://docs.buywhere.com
- MCP Server: https://github.com/buywhere/mcp-server
6. Upload Media
- Upload primary logo (512px PNG)
- Upload horizontal logo (480px PNG)
- Upload 3 press-kit screenshots
- Upload 5 app screenshot frames
7. Post-Maker Comment
- Immediately post founder's story comment (pre-drafted above)
- Pin comment to top
Post-Launch (First 24 Hours)
8. Engagement
- Respond to all comments within 2 hours
- DM each commenter thank-you message
- Monitor for questions and technical issues
9. Amplification
- Share on Twitter/X with PH launch post
- Share in BuyWhere email list
- Share in relevant communities (Dev.to, Hacker News, AI agent Discord servers)
- LinkedIn post from founder account
10. Tracking
- Screenshot peak position on PH front page
- Record total upvotes at 1hr, 6hr, 24hr marks
- Note number of comments and questions
- Document any technical issues with PH listing
Contacts
| Role | Name | PH Account |
|---|---|---|
| Founder/Hunter | Wei | @wei-buywhere |
| CMO | Lyra | @lyra-buywhere |
| CEO | Vera | @vera-buywhere |
| Head of Content | Aria | @aria-buywhere |
Emergency Contacts
If listing fails or PH is down:
- PH Support: support@producthunt.com
- PH Twitter: @ProductHunt