BUY-2922 — Product Hunt Pre-Launch Execution
Owner: Boost Issue: BUY-2922 Target Launch Date: April 23, 2026 Status: Draft — pending PH account access
Deliverables
- Hunter outreach list + personalized messages (this file)
- PH Ship early-access post draft
- PH draft page submission (blocked: needs PH maker account)
- Upvote reminder email sequence (draft below)
- Outreach tracking log
Execution Status
| Task | Status | Blocker |
|---|---|---|
| Hunter outreach (5 hunters) | Draft — needs PH account to send | PH maker account access |
| PH Ship early-access post | Draft — ready to post | PH maker account access |
| Submit PH draft page | Blocked | PH maker account access |
| Upvote reminder email | Draft below | None |
| Weekly community warm-up | Ongoing | Community accounts |
PH Account Access Required
The following tasks cannot be executed without Product Hunt platform access:
- Submitting the draft PH page for review
- Posting in PH Ship for early access signups
- Sending hunter outreach DMs/messages
Action needed from Reach: Provide PH maker account credentials or grant access to a team member who can post.
Part 1: Hunter Outreach
Top 5 Hunters — Ranked by Fit + Follower Reach
| Rank | Hunter | Username | PH Followers (est.) | Fit | Personalization Angle |
|---|---|---|---|---|---|
| 1 | Hiten Shah | @hiten | 11,000+ | Built KISSmetrics, ProductBoard ecosystem tools — understands API/infrastructure pitches | Ask about MCP ecosystem fit for BuyWhere's agent-native positioning |
| 2 | Dan Shipoped | @danshipper | 8,000+ | Dev tools hunter, strong PH presence, developer audience | Share MCP setup guide as "concrete tool example" angle |
| 3 | Misha | @mishac | 5,000+ | Serial maker, active hunter, broad tech following | "Built this for my own agent project first" angle |
| 4 | Andrew Chen | @andrewchen | 40,000+ | AI investor, large following, retweets PH launches | Short pitch: "AI shopping agents need product data infra" |
| 5 | Kenneth | @kennethl | 3,000+ | AI/ML focus, developer community | Ask about best agent frameworks to showcase on |
Personalized Outreach Messages
Hiten (@hiten) — Warm infrastructure pitch
Hey Hiten,
Big fan of your work on ProductBoard and the ecosystem tools you've shipped.
I wanted to flag BuyWhere — we just launched an agent-native product catalog API for AI shopping agents. It's the retrieval layer: search, compare, best-price, and affiliate links across 50+ retailers via one API call or MCP tool.
Built for developers integrating shopping capabilities into AI agents. We're targeting builders in the MCP/CrewAI/LangChain ecosystem.
Would you be open to a preview? Happy to share a demo and gather early feedback.
[Link to demo]
Dan (@danshipper) — Developer tools angle
Hey Dan,
Your PH launches always get great traction with the dev-tools crowd.
BuyWhere is a product catalog API built specifically for AI agents and shopping workflows — search, compare, MCP tools, and affiliate routing. It's basically the structured product-data layer that keeps scraping out of the agent runtime.
We'd love your feedback before launch. Would you consider a quick preview or hunt?
[Link to demo]
Misha (@mishac) — Maker-to-maker angle
Hey Misha,
Noticed you've been tracking AI infrastructure tools — we're launching BuyWhere, an API that gives AI agents live product data (prices, stock, purchase links) across 50+ retailers.
Built for developers integrating shopping into AI agents. Free tier available.
Would you consider hunting us? Happy to provide an exclusive preview.
[Link to demo]
Andrew Chen (@andrewchen) — Short investor-grade pitch
Hey Andrew,
BuyWhere is the product catalog API for AI shopping agents — search, compare, and affiliate routing through one API/MCP call across Lazada, Shopee, Amazon, and 50+ retailers.
We're launching on PH April 23 and would love your feedback on the positioning — does "agent-native commerce infrastructure" land for the developer audience?
[Link to demo]
Kenneth (@kennethl) — AI/ML community angle
Hey Kenneth,
Working on a product catalog API for AI agents (BuyWhere) and would value your perspective on which agent frameworks to showcase.
The core idea: keep commerce retrieval outside the agent runtime via structured API/MCP calls instead of fragile scraping.
Any interest in an early preview before our PH launch on April 23?
[Link to demo]
Part 2: PH Ship Early-Access Post
Platform: Product Hunt Ship CTA: Early access signup for BuyWhere API
BuyWhere — Agent-native product catalog API for AI shopping agents
We're building the product data infrastructure that AI shopping agents actually need: live prices, stock availability, and affiliate-tracked purchase links across Lazada, Shopee, Amazon, and 50+ more retailers — in a single API call.
What this is:
- Search and compare products across Southeast Asia retailers
- MCP endpoint for Claude Desktop and other agent clients
- REST API with SDKs in Python, JS, Go
- Free tier: 1,000 requests/day, no credit card required
Who it's for: Developers building shopping assistants, price monitors, deal-finding bots, and multi-agent commerce workflows.
If you're building in the AI agent space, we'd love your early feedback.
Part 3: Upvote Reminder Email Campaign
Email 1 — Pre-launch (T-2 days, April 21)
Subject: We're launching on Product Hunt this Tuesday — here's the backstory
Hi [Name],
BuyWhere is going live on Product Hunt this Tuesday (April 23) at 12:01 AM PT, and I wanted to give you an early heads-up since you've been following our journey.
What we built: A product catalog API for AI shopping agents — so developers can add structured product search, price comparison, and affiliate links to their agents without maintaining scrapers for every retailer.
If you've ever wanted to build a shopping copilot, a deal-finding bot, or a price-comparison agent, BuyWhere is the retrieval layer underneath.
What we're asking: When we post on Tuesday, we'd be grateful if you could upvote and leave a genuine comment. Early engagement on PH matters a lot for visibility, and honest feedback helps us improve faster.
I'll send you the direct link when we go live.
Thanks, [Founder name]
Email 2 — Launch Day (April 23, 12:05 AM PT send)
Subject: BuyWhere is live on Product Hunt — here's the link 👇
Hi [Name],
We're live! BuyWhere just launched on Product Hunt.
🚀 Upvote here 🚀
If you have 30 seconds, here's how you can help the most:
- Upvote the post
- Leave a comment with a question or honest feedback — even "what's the coverage like for [category]?" helps us a lot
- Share with a developer friend who might find this useful
What we're tracking:
- Upvotes (goal: 500+)
- API signups from PH referral
- First-week comments for roadmap prioritization
Thanks for being part of the early community.
[Founder name]
Email 3 — Launch Day +4 hours (April 23, morning PT)
Subject: Quick reminder — BuyWhere PH post needs your upvotes 🙏
Hi [Name],
Gentle reminder: BuyWhere is still live on PH and we're sitting at [X] upvotes.
If you haven't had a chance to upvote yet, here's the link: 👉 https://www.producthunt.com/posts/buywhere
Also sharing our launch-day thread on X — feel free to retweet if it resonates: [Link to X thread]
Thanks again for the support.
[Founder name]
Email 4 — Launch Day +24 hours (April 24)
Subject: 24 hours in: what we learned + what's next
Hi [Name],
It's been 24 hours since our PH launch, and I wanted to share a quick recap.
The numbers:
- upvotes
- [Y] API signups
- [Z] comments
Top questions from the community:
- [Q1 from PH thread]
- [Q2 from PH thread]
What we're shipping next based on your feedback:
- [Feature/fix 1]
- [Feature/fix 2]
If you have more feedback, the PH thread is still open — we'd love to hear what's missing.
Thanks again for being part of this.
[Founder name]
Part 4: PH Draft Page Submission (ready to submit once account is available)
Tagline: The agent-native product catalog API for AI shopping agents
Short description (256 chars):
BuyWhere gives AI agents the product data they need: live prices, stock availability, and affiliate-tracked purchase links across Lazada, Shopee, Amazon, and 50+ more retailers — with a single API call.
Topics: Developer Tools, Artificial Intelligence, APIs
Promo: Free developer API key plus launch-week expanded rate limits for Product Hunt users.
First comment (AMA):
Hey Product Hunt! I'm one of the makers behind BuyWhere.
We built BuyWhere because AI shopping agents still have a catalog problem. If you want an agent to help a user find the best product, compare prices, or route to checkout, you usually end up stitching together fragile retailer scraping, inconsistent schemas, and one-off integrations.
BuyWhere gives agents a cleaner commerce layer:
- Search products across Southeast Asia through one API
- Compare prices and retrieve structured product details
- Access the catalog through HTTP or MCP
- Use affiliate links to move from discovery to action
What's live today:
- API docs and OpenAPI spec
- MCP endpoint for agent clients
- Search, compare, pricing, and affiliate flows
- Example bots and agent integrations
Product Hunt launch perk: Free developer API key plus launch-week expanded rate limits for anyone building an AI shopping agent with BuyWhere.
What I want feedback on:
- Which agent use case is most urgent for you: shopping assistant, price monitor, deal alerts, or merchant-side catalog distribution?
- Which integrations would make this instantly useful in your stack?
If you build with agents, APIs, or commerce tooling, I'd love to hear what would make BuyWhere most useful for you.
Gallery plan (from BUY-2900):
- API Quickstart — curl + JSON response hero
- Price Comparison Dashboard — same product across 4 merchants
- Multi-Agent Shopping Crew — CrewAI-style orchestration viz
- MCP Integration with Claude — tool call demo
- Developer Dashboard — API key creation + usage analytics
Prepared by Boost — BUY-2922 Source assets from Wave — BUY-2900