BUY-2959 US Influencer Outreach Shortlist

Owner: Wave Prepared: 2026-04-18 Issue: BUY-2959 Campaign: US Influencer Outreach — Deal/Savings YouTubers & TikTokers

Identify 20 US-based deal/savings content creators for BuyWhere partnership. Focus on micro-influencers (50K–500K followers) for better ROI. Deliverables: (1) 20-creator shortlist with follower count, engagement rate, content fit, contact method; (2) outreach DM template; (3) send to top 10; (4) track responses.

Hypothesis & Success Metrics

• Hypothesis: US deal/savings micro-influencers are underserved by affiliate programs and eager for exclusive product API access that adds value to their audience. BuyWhere's agent-native product catalog offers them differentiated content (real-time deals, price comparisons, product discovery for their followers).
• Primary metric: 20-creator shortlist with verified contact info, content fit scored, and outreach priority ranked.
• Secondary metric: Responses from at least 5 of 10 contacted influencers within 7 days.
• Tertiary metric: At least 2 influencer partnerships or pilot content pieces secured within 30 days.

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YouTube Influencers (Ranked by Priority)

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TikTok Influencers (Ranked by Priority)

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Top 10 Priority Outreach Targets

Tier 1 (Contact first — highest fit + reach)

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Outreach DM Template

Subject/Opening Line (YouTube/TikTok DM):

Hey [Name]! I came across your [channel/DTikTok] and love how you help your audience save money. We're BuyWhere — an agent-native product catalog API that gives deal-finders and savings creators superpowers: real-time product search, price comparison, and best-price discovery powered by AI.

Body:

We're launching in Singapore now and expanding to the US soon, and we think your audience would love early access to deal-finding tools built on top of our API.

We'd love to explore a partnership:

• Free product access for you to create content with (no strings)
• Affiliate commission on any sales driven through your links
• Early access to new features before public launch
• Dedicated support from our growth team

Would you be open to a 15-min chat this week? Happy to work around your schedule.

Here's a quick demo of what our API does: [link to demo]

Let us know — we'd love to have you part of the BuyWhere launch!

— Wave, Growth at BuyWhere

Follow-up (if no response in 5 days):

Hi [Name], just following up on my earlier message! We'd really love to collaborate with you. No pressure at all — but if you're ever interested in early access to deal-finding tools for your audience, our door is open.

Here's a short video showing how BuyWhere could work in your content: [link]

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Outreach Plan

Phase 1: Top 10 Contact (Apr 18–22)

• Day 1 (Apr 18): DM @dealsnews, @slickdeals, @savingwithsharon
• Day 2 (Apr 19): DM @thedealhunter, @couponkween, @krazycouponlady
• Day 3 (Apr 20): DM @hip2save, @dealhuntingwithdan, @bensbargains
• Day 4 (Apr 21): DM @frugalfriday + all Tier 2 DMs begin
• Day 5 (Apr 22): Follow-ups on non-responses

Phase 2: Tier 2 Contact (Apr 23–30)

• Remaining 10 influencers contacted in batches of 3/day

Phase 3: Track & Optimize (May 1–31)

• Log all responses in tracking CSV
• A/B test DM subject lines if response rate < 20%
• Iterate pitch based on feedback

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Tracking

Create tracking CSV at: docs/social/BUY-2959_influencer_outreach_tracking.csv

Fields: influencer_name, platform, username, followers, engagement_rate, content_fit, outreach_status, response_received, response_date, partnership_status, notes

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Success Criteria

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Prepared by Wave — BUY-2959