Tensor G5 and longer software support reshape the value case
The Pixel 10 ships with Tensor G5 and Google's current commitment to seven years of OS and security updates, which closes one of the historical gaps with the iPhone in the US market. For a buyer comparing the Pixel 10 to a discounted iPhone 16 or to last year's Pixel 9, the software-window argument now favours Google. That matters when you compute real cost of ownership: a phone you can safely keep through three trade-in cycles is meaningfully cheaper per year than one that loses security updates after three years.